The legal landscape surrounding website tracking technologies continues to evolve rapidly. Organizations across industries are increasingly facing VPPA and CIPA demand letters and lawsuits tied to the use of common digital marketing and website tools, including pixels, analytics platforms, video content, chat features, and session replay technologies.
As litigation activity grows and court decisions remain inconsistent, businesses must take a proactive approach to understanding and managing their exposure. In this client alert, EPIC’s Kelly Geary explores the factors driving these claims and outlines practical risk management strategies organizations can implement today.
Download the full alert to learn key steps for auditing website technologies, strengthening consent practices, reviewing privacy disclosures, evaluating insurance considerations, and reducing exposure to emerging privacy-related litigation risks.
