Our ProRental® program provides our Equipment and Party Rental businesses with a broad range of risk management and consulting services. This industry can face a broad range of risks, from property damage to employee injuries, accidents related to transporting equipment and party supplies.

What to Expect From EPIC


Our team begins the partnership with a full risk assessment to determine what you need to have in place to protect your business, your employees and your customers.

The Equipment Rental Dealers Insurance Program which is part of the overall ProRental program has been in effect since 1986. We are the California Rental Association’s (CRA) only endorsed insurance broker. In our role as the endorsed broker, we successfully reduce operator costs with aggressive claims handling, loss prevention, employee training, and superior policy structure. This, when coupled with our claims administration, provides for one of the most professional and on-the-spot claims handling available today.


  • Complete commercial coverages
  • Property
  • Liability
  • Casualty
  • Workers’ Compensation
  • Inland Marine
  • Auto
  • Claims advocacy and administration
  • Risk management assessment and analysis
  • Risk control and loss prevention
  • Human resource consulting
  • Employee benefits
  • Life and disability
  • 401(k) and retirement fund design

Our Leaders

Bradford Backlund Headshot
Bradford Backlund

Sr. Principal, Captive Solutions & Risk Management, ProRental Program Manager

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Contact us to see how we can help your business.