Human Trust Has Become the New Attack Surface

As generative and agentic AI enable increasingly sophisticated voice cloning, deepfakes and personalized impersonation tactics, threat actors are focusing more heavily on exploiting human trust rather than attempting to overcome technical defenses.

These evolving threats can reach across an organization, from employees responding to seemingly legitimate requests to hiring and onboarding processes, financial transactions and other sensitive activities. Organizations should consider strengthening employee training and verification protocols while evaluating how social engineering exposures are addressed within their incident response, insurance and broader risk management strategies.