Amazon and the Continuing Disruption of Primary Care
Primary care physician relationships were once deemed the most sacred in the healthcare system. Long considered the gatekeeper of medical services, plan members built loyal, trusting relationships with these providers, who in turn acted as “quarterbacks” for their patients’ healthcare needs. Like a general contractor overseeing a large construction project, primary care physicians (PCPs) directed members to the appropriate specialists, prescription drugs and hospital systems – and followed up with their patients to ensure medical needs were being met. In fact, the entire health maintenance organization (HMO) model was predicated upon the referral discretion of the PCP; as have more recent …
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