Unlocking Client Value Through Industry Specialization: EPIC’s Strategic Advantage

In today’s complex risk landscape, insurance is no longer just about placing coverage, it’s about working with clients to make material changes in the way they understand and take on risk. At EPIC, industry specialization is the foundation of how we drive meaningful value for our clients.

Gregg Bundschuh, EPIC’s Chief Growth Officer, joined Mark Geoghegan on The Voice of Insurance podcast to share insights on his career journey, the evolution of specialty brokerage, and EPIC’s national growth story.

From Construction Law to Insurance Specialization

Bundschuh didn’t begin his career in insurance. He started as a construction lawyer, where he valued the opportunity to work closely with clients and help shape their approach to large-scale projects to achieve the best possible outcomes. His legal background provided him with a unique look into the inter-relationship of risk, contracts, and project delivery methods. It also revealed that construction insurance was playing a much bigger role than it had at the beginning of his career, and that few professionals truly understood both the utility and daunting technicalities of insurance. That realization led to a career pivot and a lifelong commitment to specialization.

Why Specialization Matters

EPIC’s top-down approach means we engage with our clients as industry peers, not just as vendors or service providers. This perspective allows us to understand their business holistically and deliver truly consultative solutions. Whether it’s construction, entertainment, sports, transportation, or healthcare, our teams are built with professionals who have lived and worked in the industries they serve.

A Structure That Supports Specialization

Unlike traditional brokers organized by geography, client size, or product line, EPIC is structured around industry specialties first. The core of our growth model has been the acquisition of specialty businesses, not broad-scale operations, but precisely curated firms developed through years of trusted relationships.

These businesses are built by specialists who deeply understand their industries and recognize that their mission and vision are best served within EPIC’s specialty-driven framework. This model ensures that our teams are resourced, recognized, and empowered to deliver tailored solutions, regardless of where the client operates.

Consultative Value, Not Just Coverage

Bundschuh highlights that EPIC’s greatest compliment is when a client says, “You’re different because of your consultative capability.” That’s not just about knowing the market, it’s about understanding the client’s business, anticipating their growth plans, and improving shareholder value.

Leveraging Technology

Specialization at EPIC is strengthened by industry-specific data collection and smart technology. We take an industry-leading approach to integrating AI and data analytics into our day-to-day broking operations. From compiling and updating renewal submissions to aggregating client data, our technology enables a more complete view of risk and the effectiveness of risk mitigation solutions.

This allows our consultants to focus on what they do best, solving complex problems and delivering strategic value to clients across the entire risk management spectrum.

The Future of EPIC: Deep, Wide, and Consultative

As one industry executive once told Bundschuh, “All I want out of my professional life is an unfair competitive advantage.” At EPIC, we define that advantage as industry deep knowledge, consultative capability, and the ability to deliver creative solutions that drive client success. When those fundamentals are in place, we’re in control of our own destiny, and our clients are better positioned to thrive because of it.

Listen to the full podcast here.