The Healthcare Industry Grapples with Misconfigured Meta Pixel
Many healthcare organizations are facing legal scrutiny over alleged improper gathering and disclosure of sensitive information via a tracker called the Facebook/Meta Pixel (“Meta Pixel”). An investigation by The Markup in June 2022 found that 33 of the top 100 hospitals in the United States use the Meta Pixel on their websites. A Meta Pixel is a small piece of JavaScript code, commonly referred to as a web beacon, that allows you to track visitor activity on your website. Many hospitals and health systems have these web beacons embedded on their websites and inside password-protected patient portals. According …
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