EPIC Expands Private Client Practice in Chicago with Price Insurance Acquisition

EPIC Deepens Midwest Reach, Advancing Private Client Support

We are excited to announce the acquisition of Price Insurance, an independent agency providing comprehensive solutions for individuals, families and businesses in the Chicago area. Price Insurance strengthens EPIC’s Private Client practice by adding a talented team with deep experience serving Chicago’s affluent North Shore.

Founded in 1937, Price Insurance is a fourth-generation family-owned insurance firm based in Lake Forest, Illinois, providing personal and commercial insurance, including comprehensive coverage across home, business, auto, life, health and more. Led by Rick Price, president of Price Insurance, along with Matty Price Collins and Andrew Price, the firm has built a legacy of excellence and a commitment to serving families and businesses across Chicago’s North Shore. By joining EPIC’s Private Client practice, Price Insurance enters into a partnership rooted in a shared vision to preserve the firm’s decades-long success, while gaining the scale of a leading national firm with vast expertise delivering customized solutions across traditional and emerging areas of risk.

“Price Insurance embodies everything EPIC values – strong community ties, deep expertise in high-net-worth insurance and a multi-generational commitment to client service,” said Kevin Daley, president, private client at EPIC. “This acquisition gives us a stronger foothold in Chicago and helps diversify our presence in the Midwest, an attractive market where we can bring greater capacity to bear for our carrier partners. Most importantly, it affirms our commitment to having a direct presence where our clients are – we may have national scale, but our success comes from staying local and serving clients directly in their communities.”

This transaction follows EPIC’s recent acquisitions of Chicago-based Phillips Bros. Insurance Agency and Chartwell Insurance, bolstering its private client practice in the Chicago area. These strategic acquisitions create a powerful network that combines deep local presence with specialized expertise in HNW insurance solutions, including private client and commercial property & casualty, fine art, collectibles, and more.

“We chose EPIC for its alignment with our vision for the future. We’re committed to serving families across the North Shore with the same personal touch we’ve delivered for generations, while also embracing the tools, expertise and resources needed to meet growing client needs,” said Rick Price. “EPIC allows us to gain scale, expand our capabilities and serve clients in new ways – without sacrificing the community roots and family-driven culture that define who we are. It’s truly an opportunity to build on our legacy while positioning ourselves for the next generation.”

Learn more information about EPIC Private Client and its focus on reducing risk exposure, simplifying complex coverage needs, and building lasting client relationships through personalized risk management solutions.