Checklist for Strategic and Compliant Employee Benefit Plan Communications
… two ways to categorize various groups in an employee population: Segments are self-selected. Employees respond to surveys or other interactive media to report their job function and specific interests. Subgroups are determined by employers and relate to more concrete classifications such as employee class (customer service representative, sales, and leadership, etc.), age (more likely to be starting a family or thinking about retirement) or geography (remote workers vs. office workers). Carefully targeted benefit communications can help engage employees, steer enrollment, increase perceived value and lead to a successful enrollment season. When crafting benefit communications, announce important messages, repeat and …
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