Influencer Marketing: Compliance Considerations for Brands Engaging on Social Media
… than company advertising,2 even highly-regulated financial service brands are investing in influencer marketing campaigns on Instagram, Twitter, Facebook and YouTube. These campaigns can also include celebrity involvement in hybrid and virtual events. Yet, brands and businesses cannot ignore the risks associated with influencer marketing. The potential for reputational risk, as well as various regulatory laws and policies should be considered alongside any potential engagement with influencers – celebrity or otherwise. This includes the Federal Trade Commission (FTC) Social Media Endorsement Guidelines, Federal Financial Institutions Examination Council, Social Media Consumer Compliance and Risk Management Guidance. What are social media influencers …
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